Company Profile
Taylors Wines is a top 10 Australian table wine company that produces the world’s most awarded wines* and distributes them around the world. (2017 World Ranking of Wines & Spirits)
Challenge Faced
Taylors was looking for a sales development resource to assist them to install a customised selling system that reflected their progressive approach to servicing the trade and reflecting their family values as an employer of choice.
BIG Solution
Seventeen years ago we won a competitive pitch to be that valued sales development resource. We designed an integrated system of sales process, sales skills and supporting toolkits that connected to their information systems and CRM. We have evolved that system many times and today still work with Taylors in delivering Induction, Coaching, Sales Training, Management Training and Webinars.
Outcome Delivered
Taylors have entrusted the development of their sales force to BIG for 17 continuous years where they know they can pull on a flexible resource, who knows their business and importantly is part of their family.