Often in large scale sales improvement projects there is a need for skilled co-ordination, management and drive required to deliver the outcomes on time and on budget. This is where we come in as an extension of your project team. We can either lead it or play a specific role. We have the systems, methodology and experience to take a load off your plate and improve success outcomes.
Campari Group is a €1.7b global player in the Spirits market. Based in Milan Italy they distribute their premium and super premium spirits brands such as Aperol, Skyy, Campari & Wild Turkey to 190 countries around the globe.
Campari were looking to unite their sales development programs around the world in to a best in class Sales Academy to lead the spirits market. At the time, there was no specific Campari way to sell.
Following a successful launch of the Campari Way of Selling in Australia, we were invited to pitch for the Global Commercial Academy. We advised Gruppo Campari of how to set up the academy in terms of strategy, content development and distribution, then led the roll out around the globe to more than 16 foreign markets in the first 12 months.
Campari now has a world class sales development program that is available around the world, with a development pathway for each sales role and a very engaged salesforce who are continuing to go grow sales 7.5%. BIG and our European associate offices are responsible globally for ongoing deployment and development of all sales training throughout the Campari world.
"DuluxGroup has partnered with BIG over the last nine years, developing and delivering customised sales training programs across multiple business units. We have enjoyed working with Simon, who brings experience from a range of industries. DuluxGroup has benefited significantly from this relationship and have always found BIG to be professional, relevant and flexible in the overall delivery of our suite of programs."
STEPHEN MOONEY - Sales Capability Manager, DuluxGroup
“As many companies in our industry have reduced their in-field resourcing, Taylors have grown them to ensure that we provide the best possible service to our customers. We have done this with the support of BIG for almost two decades, who provide us with the training skills to ensure we are a high performing team. The sales selling skills provided by BIG are built for our business, and are appropriate for our size and resource base. The team at BIG are part of our family company, and we have worked closely together assisting us with solutions to ensure that we are amongst the best in the world.”
DEREK RANEY - General Manager Sales Australia, Taylors Wines
“We weren’t looking for just another trainer or course, but more a valued business partner. We chose BIG Consulting as they took the time to carefully understand what success looked like and engaged with key stakeholders. The outcome was a tailored capability program that was synonymous with our vison and Campari DNA. This was vital as we needed the team to feel this was a Campari Capability program, not an off the shelf package. Simon’s wealth of experience and rapport built with the team created a really positive learning environment for all levels of experience. We just couldn’t be more happy with the outcome and legacy that Simon helped us create.”
BRAD MADIGAN - Commercial Director, Campari Australia
“Campari has worked closely with Simon Dethridge at BIG on the highly successful global Sales Excellence program. He has been a critical part of the development and impressed immediately by listening and developing responses specific to our needs instead of selling in a standardized program. Simon’s knowledge of effective sales processes and his guidance has formed the nucleus of our global program. As a facilitator, Simon has a professional and highly inclusive approach that has delivered universal engagement at all levels from leadership to front line. Many have described Simon’s programs as career-changing and among the best training they have ever received.”
MALCOM BURNS - Human Resources Director North America Region, Campari Group
“Callaway Golf South Pacific have been working with Simon and BIG Consulting for the past few years. Simon is now more like one of the family with an integral understanding of our business and a close relationship with all our sales team. This inside knowledge has allowed Simon to completely gear his presentations to our business and has meant the sales team are always very engaged and involved in the process. The results we are getting in both sales growth and also the skill levels of our sales team are brilliant.“
MATT MEREDITH - General Manager, Callaway Golf